Toying with the Past
Brian Goodison-Blanks, an expert in collectables, toys with the past as he recalls
British toys made in the mid-20th century, recollecting such names as Britain's,
Lesney, Corgi and Matchbox. He nostalgically remembers how enthralling they were
then in his childhood as they are to him now today.
A Corgi James Bond (007) Aston Martin DB5.
During the mid-20th century, British toy manufactures were the world leaders in
design, concept and production. Names like Britains, Corgi, Dinky,
Meccano and Matchbox dominated the market and were the cause of
many a schoolboys face pressed up against a toyshop window on every High street.
Though the toy industry has embraced the digital age full force, these names are
still market leaders in the world of auctions and collectables.
Britain's toys developed from the company established by William Britain Jnr after
he developed a hollow casting process that revolutionised the toy soldier industry.
They quickly became the market leader with companies like Crescent and
John Hill following with similar products. The box sets of soldiers remained
the same (apart from changes in packaging) for decades, up until the 1960s when
the laws governing lead manufacturing changed and the firm switched over to plastic
soldiers.
A Britain's Model Hunting set in original box.
One of Britain's early factories was in set up in 1907 in Sutherland Road in Walthamstow,
London and the company remained in the area until 1991. Another great name of the
British toy industry, Lesney, also had its roots in North London. In 1947
Leslie Smith and longtime school friend Rodney Smith started working with John 'Jack'
Odell from a derelict pub and in 1948 produced the first of their Matchbox 1-75
series. The story goes that John Odell's daughters' school only allowed children
to bring in toys that would fit in a matchbox. So, in response to these restrictions
Odell designed a scaled down version of the companies steam roller and as the cliché
goes, 'the rest was history'.
A group of Lesney mint and boxed 1-75 vehicles.
During the late 1980s and early 1990s, many of the major companies began to notice
the demand for the original toys at auction and collectors fayres. The market soon
became flooded with commemorative versions and 'collector's edition' limited edition
sets produced in many cases on the original factory molds. Though these sets are
now getting on for 30 years old, they have yet to reach anywhere near the original
vehicles of the 1950s and 1960s, which still command the greatest prices.
A rare Lesney matchbox Bull Nose Morris.
Who hasn't ever wanted to have an original James Bond DB5 in its original box with
the secret instructions? The nostalgia of having owned or dreaming of owning these
toys and drooling over the shop window or the coloured catalogues is a strong incentive
to buyers and will probably continue to be so for many years.
It is funny how today I have an opportunity to see many of the toys made in the
factories I used to pass in my childhood. I can distinctly remember the double decker
buses outside the Matchbox factory used to transport the finished toys and the distinctive
Britian's logo above the entrance to their offices. Their appeal just as enthralling
then as they are today.
- Bearnes Hampton & Littlewood
- Sporting and Collectors Auctions
- Britains
- Corgi
- Dinky
- Meccano
- Matchbox
- Crescent
- John Hill
- Lesney
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About the Author
 | Brian Goodison-Blanks Collectables and Toys Maritime SportingBrian Goodison-Blanks is the Head of the Maritime and Sporting Department at Bearnes Hampton & Littlewood. Originally from London, Brian Goodison-Blanks was educated in the South East and Hampshire obtaining an Honours degree in Archaeology, American Studies and Japanese culture from King Alfred’s College, Winchester. Following a short spell working for Canterbury and Colchester Archaeological Trusts as well as The Ambel Project in Aragon, Northern Spain, he joined a well-respected local auction house in 1995 as a trainee general valuer, rising to Auction Room Manager. In 2004 Brian joined Hampton & Littlewood with special responsibility for re-introducing the specialist Maritime Sale to the South West after a 15 Year absence. Brian’s interest in country sports has also led him to introduce the annual Sporting sale.
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Toying with the Past was written on Wednesday, 5th August 2015.